What is external communication (watch the video first)?
Quiz
External communication
the transmission of information between a business and another person or entity in the company's external environment
the emission of information of a business in the company's external environment
the transmission of data between a business and another person or entity in the company's internal environment
the transmission of information between a person and business in the company's external environment
Channel of communication
a way of avoiding physical contact
a way of selling goods
the way people understand a message
the way the organization transmits its message
Communication channels include:
your neighbour's radio antenna
face-to-face communication print media such as newspapers magazines fliers and newsletters broadcast media such as radio and television and electronic communication such as websites social media such as Facebook and Twitter and email.
door-to-door media such as books
television, radio, websites
Advertising
is an intimidatory form of selling a company's product
is a form of persuasive communication about a company's products or services directed towards potential customers
is an easy way to sell products or services to potential customers
is an effective way of selling products or services to potential customers
External communication and business
is the vial transmission of messages through the internet
is the exchange of information between the business and the public
is the transmission of data between a company and someone else
is the transmission of a message between the business and someone else